Property Management Software
Built by Hoteliers, for Hoteliers
AXA is hotel PMS software that empowers independent properties with affordable tools that drive direct bookings and operational efficiency — with a channel manager included.
Our Story
Independent hotels have always faced an unfair disadvantage. The property management systems available on the market were built for large chains with deep pockets — packed with enterprise complexity, locked behind long-term contracts, and burdened with separate channel manager fees that could cost $100–200 per month on top of an already expensive subscription.
We saw a different path. Having worked in the hospitality industry ourselves, we understood that small and independent properties needed powerful tools — not watered-down versions of enterprise software. They needed a system that was simple to learn, fast to deploy, and honest in its pricing. A system that included the channel manager, not charged extra for it.
That's why we built AXA. A property management system designed from the ground up for independent hotels, boutique properties, B&Bs, and aparthotels — giving them the same enterprise-level tools that chains enjoy, at a price that makes sense and without the contracts that hold you back.
Our Mission
Empowering independent properties with technology that drives direct bookings and operational efficiency.
Our Vision
A world where independent hotels compete on equal footing with chains.
Our Values
The principles that guide everything we build and every relationship we nurture.
Transparency
No hidden fees, clear pricing, honest communication. We believe trust is built through openness — you'll always know exactly what you're paying for and what to expect.
Independence
Built for properties that value autonomy and flexibility. We empower you to run your business your way — no lock-in contracts, no vendor dependency, your data is always yours.
Innovation
Continuously improving based on customer feedback. We listen to the hoteliers who use our platform every day and ship meaningful updates that solve real problems.
Support
Your success is our success. From onboarding to daily operations, our team is here to help you get the most out of AXA — because great software deserves great support.
Leadership
We understand your challenges because we've lived them. Our team brings decades of hospitality industry experience to every feature we build.
Marco Bianchi
Founder & CEO
15 years in hospitality management. Former GM of boutique hotel group across Southern Europe. Founded AXA to give independent properties the tools they deserve.
Leila Fernandez
Chief Product Officer
Former revenue manager turned product leader. Spent a decade optimizing operations for independent hotels before joining AXA to build the PMS she always wished existed.
Oliver Grant
Chief Technology Officer
Full-stack engineer with deep expertise in cloud infrastructure and real-time systems. Previously built booking platforms at scale for travel-tech startups.
Why Independent Hotels Choose AXA
See how our affordable hotel management software compares to traditional PMS vendors — built for independent properties, not enterprise lock-in.
| Feature | AXA | Traditional PMS |
|---|---|---|
| Contract terms | No long-term contracts | 2–3 year commitments |
| Channel manager | Included in all plans | $100–200/month extra |
| Target market | Built for independent properties | Enterprise-only features |
| Pricing | Transparent, no hidden fees | Hidden fees and setup costs |
| Support | Responsive, dedicated team | Offshore call centers |
Customer-First Policies
We believe the best partnerships are built on fairness and respect.
Easy data export
Your data is yours. Export everything at any time — no barriers, no delays.
No penalties for cancellation
Cancel whenever you need to. We don't believe in locking you in with penalties.
Free training and onboarding
Get started with hands-on guidance at no extra cost. We set you up for success from day one.
Regular feature updates included
Every plan includes ongoing improvements and new features — no surprise upgrade fees.
“We understand your challenges because we’ve lived them. AXA was born from real hospitality experience and a belief that independent properties deserve better tools, fairer pricing, and a partner that genuinely cares about their success.”
5+
Years in business
500+
Properties served
30+
Countries & regions
99.9%
Uptime SLA
Ready to See AXA in Action?
Join hundreds of independent properties already using AXA to save time, cut costs, and grow direct bookings.
